The people-first website rebuild.Replacing a dated, hard-to-use website with a clear HubSpot site that serves three very different audiences, then adding a membership paywall and paid subscriptions on top.
A UK health and wellbeing services organisation.
A website that got in the way of the people it was meant to help.
The organisation had a website built by a previous provider, and it had never really fitted. The design felt dated and corporate, the brand message was unclear, and content was hard to find. Visitors had to click too many times to reach what they needed. For a service whose whole point is to feel human and easy to reach, the site sent the wrong signal.
The site also tried to serve three very different audiences at once, and did none of them well. People looking for confidential support and quick access to help. Corporate buyers looking into the consultancy and social responsibility work. And existing members who paid for access to content. On top of that, the team ran a separate survey tool that cost around £400 a year, and other tasks were scattered across different systems.
"The red buttons felt like an emergency. That is not the feeling we want people to have when they land on us."
A brand growing up, and a site that had not kept pace.
The organisation was moving to a calmer, minimalist look built around a blue palette, away from the brighter colours and motifs it had outgrown. It had close to fifty staff and a clear sense of who it served, but the website did not show any of that. The team wanted a site that felt personable, told its story, and made the next step obvious for each type of visitor. Accessibility mattered a lot. Their existing materials met WCAG AAA, the highest standard, in line with NHS guidance, and the new site had to hold that bar.
We knew something was wrong. We just didn't know how wrong — or where to start. Six weeks later we had a pipeline that reconciled to revenue, attribution we could defend to the board, and a forecast our investors actually believed.
A full rebuild on HubSpot, delivered in stages the team could see and steer.
Revenue System Health Score & Architecture Blueprint
Specific enough to present to your board or your investors as a plan of action.
A site that is clearer, accessible, and owned by the team.
A dated site replaced with a clear HubSpot build that the team can edit and grow themselves.
Existing members moved straight into gated membership, with a preview-then-paywall model.
Built to the highest accessibility standard, in line with NHS guidance.
From a website rebuild to a platform they keep extending.
With the site live, the work moved on to a new subscription-based service, with its own sign-up form, payments and renewal automation all inside HubSpot. We delivered training sessions and kept supporting the team through their launch, including cover while key people were away.
What began as a website that got in the way has become a platform the team owns, trusts and keeps building on, with us as the team behind it.
← Back to all workA structured diagnostic that maps exactly where your HubSpot architecture is breaking down — and produces a prioritised blueprint for what needs to change.
Learn about the Revenue Reset →Every engagement starts with a Revenue Reset.
"A Revenue System Health Score and a Revenue Architecture Blueprint — specific enough to present to your board or your investors as a plan of action."