Digital Marketing data Services Surrey Woking Guildford

Data Analysis

Anchoring marketing analytics to strategy.

Agile, informed marketing decisions

Every piece of data tells a story. But finessing that story takes time and due diligence. We've all got data, and lots of it. But that's the problem - it's hard to transform all this data into actionable stories and insights.

We take a look behind your marketing technology scenes, from your CRM through to SEO platforms and Google analytics, to find the opportunities and understand the big picture across your marketing activity.

Having the right data at the right time allows you to make smart real-time decisions about your sales and marketing funnel. And it's the key to your success. For this reason, we won't start a project without fully understanding your market, its audience intent, the competitor playing field and, most importantly, your business.

Consultancy

Marketing Data

Sales funnel analysis

Inbound behaviours

Website Analytics

Campaign Journeys

Content metrics

Customer Insight

Tracking

Customer-centric strategy

CX roadmap

Map customer journeys

Personalise audiences

Quick Start

Solutions

Audit and process

Set-up Qualitative tools

Analysis & Recommendation

Discoveries & opportunities

Your Data-driven Story

Marketing Data Consultancy

We will help you work out what to measure and how to use it, answering your most important business questions. Whether you need to know who your most valuable customers are, where you should focus your marketing spend or what your best performing channels are, we can provide you with a digital analytics strategy that allows you to act on your marketing data.

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Customer Insights

We look at all of your customer journeys to determine the key experiences that should be tracked, including interactions, pain points and conversion opportunities. From previous customer searches, purchases, to online and offline shopping behaviours, we will identify the best way to track your data ongoing.

Quick Start Package

If you have a wealth of marketing data but you're not sure where to start with it, our Quick Start data package will help you set realistic and attainable business goals. First, we will get a firm understanding of the data you already have available, then we will provide you with a clear Performance Report that will serve as the structure you will base your work on afterwards. The data to make smarter decisions is available and valuable business opportunities can be identified when using the right analytical tools.

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Pay As You Go

Optimisation

Implementation

Content

Inbound Marketing & Sales

Websites