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4 min read

How to Optimise Sales and Grow Revenue while Transforming Technology.

By Carl Davies on 19-Jun-2020 08:34:00

As organisations grow, their foundational systems become less effective. Unfortunately, they may not even realise until the situation becomes so inefficient that they need assistance to overhaul their technology stack.

Topics: CRM Inbound Marketing HubSpot Automation Inbound Sales Sales Enablement Data Migration
8 min read

Social Media Images & Why Size Matters

By Carl Davies on 01-Jun-2020 08:37:45

Social Media has seen rapid growth in recent years. According to Statista, an estimated 2.95 billion people were active across multiple platforms - with that figure looking to rise to 3.43 billion by 2023. 

For brands looking to attract new customers or increase their reputation, Social Media seems to be the obvious answer. If used correctly, having a presence on social platforms can undoubtedly help with many factors.

Topics: Social Media Inbound Marketing
5 min read

Our Pick: 15 of the Latest HubSpot Updates - May 2020

By Carl Davies on 14-May-2020 11:17:34

The HubSpot platform continues to evolve at speed, and doesn’t stop collecting prized awards along the way. Sometimes it's hard to keep up with the feature changes and enhancements, or dig through the latest product updates.

Topics: HubSpot
8 min read

How HubSpot Marketing Attribution Improves Sales Performance

By Carl Davies on 27-Apr-2020 11:29:01

Every sale is a win for your business.

However, getting there isn’t always a straightforward process.

Today, most people don’t immediately buy after simply checking your website or after one phone call. In fact, it’s more common for people to interact with several marketing touchpoints from your brand before a deal is closed. This is why your Marketing and Sales teams must work hand-in-hand together to generate leads and make conversions.

Topics: HubSpot Reporting
4 min read

4 Ways Technology will Redefine Customer Service

By Carl Davies on 12-Mar-2020 16:15:00

Technology continues to redefine all that we do. It’s empowered customers to conduct two-thirds of any B2B buying journey gathering, processing and de-conflicting information independently (Gartner, 2019). It’s enabled marketers to track and measure their efforts more effectively. And today, it’s changing the way service reps serve customers. 

Topics: Inbound Marketing HubSpot
5 min read

Should You Still Gate Your B2B Inbound Content?

By Carl Davies on 03-Mar-2020 11:00:00

We marketers like rules. If X then Y is our bread and butter. Whether setting up marketing workflows or segmenting contacts in a CRM, we rely on golden rules to guide our decisions at every stage of the customer journey. It’s why there exists so many benchmarking reports, how-to articles, and definitive lists (and it’s probably the reason you’ve arrived on this blog…)

Topics: Inbound Marketing HubSpot content marketing
5 min read

When to Outsource Marketing to a HubSpot Solutions Partner?

By Carl Davies on 28-Feb-2020 12:47:00

As an-all-in-one growth solution, HubSpot is a comprehensive platform, which includes marketing, sales and customer service tools. It can be complex to manage if you don’t know what you’re doing with it. Therefore, the first question you need to ask yourself is; “Are we getting the most out of HubSpot?”

Topics: HubSpot B2B
5 min read

7 Tips to Build a Successful Sales Pipeline

By Carl Davies on 21-Feb-2020 15:06:01

There’s an art to managing your sales pipeline. It doesn’t matter how effective your marketing strategy or how many successful campaigns you’ve run, without proper pipeline management you could be letting deals slip through the cracks.

Topics: Sales
6 min read

B2B Customer Experience: 5 Steps to Success for Tech Startup

By Carl Davies on 10-Feb-2020 12:37:00

It’s no secret that customer experience can make or break any business. With customer referrals and word-of-mouth marketing the two biggest growth drives for any business today, it's proof of happy customers that's influencing buyers' purchasing decisions. 

Topics: Inbound Marketing
6 min read

How to Drive Relationship Based Sales in a Tech Startup

By Carl Davies on 28-Jan-2020 21:11:00

In today's business world, competition is fierce and attention scarce. It's no longer enough to create the next revolutionary product or service. You’ve got to be exceptional at helping buyers understand why they need it, demonstrating how it will help them, and proving why they should invest in your business over a competitor. Essentially, you've got to master the art of building meaningful relationships.  

Topics: Inbound Marketing HubSpot
6 min read

How to Get Your Small Business Ranking on Google

By Carl Davies on 16-Jan-2020 08:45:00

If you own a small business, ranking high on Google is a top priority. In today’s online world, where 93% of buying decisions start online, your business needs to be visible to people who need your product/service. The quicker and easier it is for your ideal buyers to find your business, the more traffic you will generate on your website and the higher chance you have of converting high-quality leads. Don’t forget the higher you rank in Google, the less you need to spend on advertising!

Topics: SEO
6 min read

5 Reasons Why Your Business Is Not Getting Results from HubSpot

By Carl Davies on 28-Nov-2019 12:18:02

In today’s digital era, it can be quite a challenge to attract your target audience and keep them interested. On top of that, you must also compete with fierce competition and cut through the noise to get noticed.

This is where HubSpot provides an effective solution.

When implemented successfully, HubSpot is a strong digital marketing, sales and service platform that can help businesses of any size or industry achieve excellent lead generation and customer nurturing results.

However, it’s possible that businesses like yours may not be getting the results you were expecting, despite adopting HubSpot.

There are reasons for this, as well as some great ways to help put you on track.

Topics: Inbound Marketing HubSpot
7 min read

A 5 step guide to prospecting like a pro

By Carl Davies on 30-Jul-2019 09:22:00

For salespeople, prospecting has never been harder than it is today. With B2B buyers completing up to two thirds of the customer journey independent of a sales rep, it’s becoming increasingly challenging to search for potential customers, clients, or buyers in order to develop new business.

Topics: Inbound Marketing HubSpot
5 min read

The cost-effective way to scaling your tech startup

By Carl Davies on 28-May-2019 15:48:45

9 out of 10 startups will fail. It’s a hard statistic to digest and one that will leave you pondering whether all this is worth the effort. Never before has there been a harder time to get noticed amongst the competition.

Topics: Inbound Marketing HubSpot
6 min read

A Definitive Guide to Pillar Pages - RevM

By Elliot Frost on 01-Apr-2019 10:06:59

“We need to create pillar page you say?”, eyes glazed over whilst you nod with vague approval. “What on earth is a pillar page!?”,  you think to yourself.

Naturally, you turn straight to Google, click the first link, and as if by magic, a beautiful long webpage of helpful content appears before your eyes. It’s a pillar page and it reveals everything you need to know about pillar pages!

Topics: Inbound Marketing HubSpot
4 min read

Content Marketing is Critical for B2B Tech Companies - RevM

By Carl Davies on 28-Dec-2018 13:43:00

Do you focus enough attention on your content for your technology marketing campaigns? The most comprehensive recent industry report shows that your competition probably already is.

Topics: content marketing
4 min read

How To Use Marketing Automation to Tell Your Brand Story

By Elliot Frost on 20-Nov-2018 09:13:00

Once upon a time, in a world far, far away, marketers had two choices; opt for inefficient manual ways of personalised engagement, or choose static digital marketing that scaled, but took a one-size-fits-all approach.

Topics: Inbound Marketing HubSpot Automation
3 min read

Achieving Personalisation with Email Marketing Automation

By Carl Davies on 15-Nov-2018 18:31:47

The word “automation” conjures up bleak images of cold industrial practices, long rows of robot machinery on production lines and annoying self-service checkouts that trap us in a perpetual state of shopping basket rage.

Topics: Inbound Marketing HubSpot Automation
5 min read

Leveraging Word of Mouth Marketing for Your Startup

By Elliot Frost on 22-Oct-2018 13:58:00

Think back to the last time you experienced exceptional customer service from a company. Felt good, didn't it? In fact, you've probably purchased or intend to purchase from that company again… Right?

Topics: Inbound Marketing HubSpot
5 min read

INBOUND 18: Customer Experience is the Future of Marketing

By Elliot Frost on 07-Sep-2018 18:09:25

It’s the final day of INBOUND18, HubSpot’s annual event held at The Boston Convention Centre where over 23,000 industry professionals come together to learn, get inspired, and grow better together.

Topics: Inbound Marketing HubSpot
2 min read

RevM Becomes a Platinum HubSpot Partner!

By Carl Davies on 02-Jul-2018 16:38:00

We are super proud to announce that RevM has reached Platinum-level status in HubSpot's Partner Tier program.

Topics: Inbound Marketing
7 min read

5 Lead Nurturing Tactics that Actually Boost ROI - RevM

By Carl Davies on 18-Jun-2018 10:44:00

A “one-size-fits-all” approach is good for one thing and one thing only. Ponchos. They protect us from torrential rain and we can all have a good laugh about how ridiculous we look as we hopelessly dash for cover.

Topics: Chatbot
8 min read

5 Lead Generation Marketing Tips for Startups - RevM

By Carl Davies on 04-Jun-2018 10:56:11

Do you own, run or manage a tech startup? If so, you’re likely forever thinking up unique ways to attract people to your business.

Topics: Lead Generation
7 min read

Leveraging Chatbot Technology for Business - RevM

By Elliot Frost on 23-May-2018 12:07:03

Remember the old days of ordering a pizza? You’d pick up the phone, place your order, and spend the next thirty-minutes peering out of the window in anticipation for your cheesy goodness to arrive.

Topics: Chatbot
5 min read

Marketing Automation & Tech Startups: Best Friend For Life?

By Elliot Frost on 18-May-2018 18:41:16

What’s it like running a tech startup? Work a lot, worry a lot more, get paid a lot less. Whilst your winning startup idea might come to you one night in a dream where you’re riding a giant marshmallow, the practicality of putting it into action requires tremendous effort, time and resources.

Topics: Automation
7 min read

5 Reasons Why Small Businesses Need Content Marketing - RevM

By Carl Davies on 15-May-2018 14:50:26

What is it?  Content marketing is the exchange of value.

Topics: Inbound Marketing
6 min read

B2B Tech Companies and Inbound Marketing: A Perfect Match

By Carl Davies on 14-May-2018 13:44:47

If you own, run or manage a B2B technology company, your goal is to offer a technological solution that helps your ideal buyer solve an issue or fulfil a demand.

Topics: Inbound Marketing
8 min read

Your Marketing in Post-GDPR World - RevM

By Carl Davies on 27-Apr-2018 18:08:00

On 25th May, 2018, The General Data Protection Regulation (GDPR) will come into law. Businesses, whether B2B or B2C, from anywhere in the world, that hold, process, exchange and deal with the data of EU citizens will have to comply with more stringent regulations.

Topics: GDPR
9 min read

A Tactical Guide to Strategic Content Marketing - RevM

By Carl Davies on 25-Apr-2018 10:31:00

It’s 4:34 pm on Thursday. You swivel clockwise on your chair and release a sigh as you gaze out of the window. You’ve come to the realisation that your content marketing sucks!

Topics: Inbound Marketing
9 min read

Difference between Content Marketing and Copywriting - RevM

By Elliot Frost on 18-Apr-2018 10:20:00

Content marketing and copywriting are like identical twins. They are usually greeted with; “Wow! I literally cannot tell which one’s which! You look so alike! Who’s who?!”

Topics: Inbound Marketing Copywriting
12 min read

10 Copywriting Tips for Improving Conversion - RevM

By Elliot Frost on 11-Apr-2018 13:20:00

Copywriting is the act of writing text that sells. So by definition, it has to be compelling. With so many brands pumping out content to the World Wide Web, your online audience doesn’t have time to waste cutting through the clutter.

Topics: Inbound Marketing Copywriting
8 min read

How Social Media Can Enhance Inbound Marketing Strategy

By Carl Davies on 04-Apr-2018 16:27:00

Social media, that place where humans live and content thrives. If ever there were two ingredients for the perfect marketing recipe, that would surely be it, wouldn't it?

Topics: Social Media Inbound Marketing
8 min read

How to Nail Your Inbound Video Marketing Strategy - RevM

By Elliot Frost on 28-Mar-2018 14:04:00

Don’t you just love watching videos? They entertain, educate and engage you. They inspire your decisions, influence your behaviours, and trigger all kinds of emotions. They captivate you in an instant. And all you have to do, is sit back and relax. 

Topics: Inbound Marketing
4 min read

Zero to Gold HubSpot Agency Partner in Less Than a Year!

By Carl Davies on 21-Mar-2018 08:00:00

We just hit gold status here at RevM. Before you ask, we haven't been competing as a curling team in the PyeongChang 2018 Olympic Winter Games.

Topics: Inbound Marketing
8 min read

Accelerate Business Success with Marketing Automation - RevM

By Carl Davies on 08-Mar-2018 11:50:00

Automation is rife. Self service checkouts have replaced cashiers, robots are working alongside humans in warehouses, and smart banking just got smarter with machine learning. It’s clear, many growing industries are seeing big-scale human displacement of tasks and jobs.

Topics: Inbound Marketing
9 min read

Improve Content Marketing with Detailed Buyer Personas

By Carl Davies on 22-Feb-2018 14:08:00

Do I need this? Do I want this? Do I understand this? Can I afford this? Do I trust this? Can I justify this? There's a lot going on in the minds of your customers before they decide to purchase. 

Topics: Inbound Marketing
11 min read

Business Blogging for Marketing: Is It Worth the Effort?

By Carl Davies on 15-Feb-2018 10:29:00

Hey! I’m guessing you arrived here from Google, or perhaps through one of our social media posts? Is this your first visit to our blog? Then welcome, you my friend are at the “awareness” stage (more on that later).

Topics: Inbound Marketing
11 min read

Things You Need To Know about GDPR - RevM

By Carl Davies on 09-Feb-2018 20:52:48

May 2018 has a lot to offer. Summer will be right around the corner. There’s two bank holidays to look forward to. And hec, it even has that one special day of the year when you can announce “May the 4th be with you” to every colleague you pass. 

Topics: Inbound Marketing
6 min read

Cold Calling Vs. Inbound Content Marketing - RevM

By Carl Davies on 30-Jan-2018 19:19:56

Cold calling. Those two dreaded words that have become synonymous with pushy sales. Cold calling has amassed such a negative reputation over time for its intrinsically interruptive and annoying approach.

Topics: Inbound Marketing
6 min read

The Future of Inbound Marketing - RevM

By Carl Davies on 08-Dec-2017 14:20:00

John, weaving hastily between pedestrians during the morning rush hour, decides to buy a coffee before his business meeting. Gazing at his watch, he frantically pulls his iPhone to his face and says, “Hey Siri! Find the quickest coffee near me.” 

Topics: Inbound Marketing
6 min read

A Look Back at Inbound Marketing in 2017 - RevM

By Carl Davies on 24-Nov-2017 11:40:00

David wakes up at 7am, walks to the kitchen and collects the post from the doormat on his way. Sieving through the mail, he separates any flyers and throws them in the bin without looking. Switching on his laptop, he quickly skips an advert to watch a video on YouTube. As he hits skip, his phone rings. 

Topics: Inbound Marketing
7 min read

Shifting to CRM for your Sales Team - RevM

By Carl Davies on 10-Nov-2017 14:58:00

Plants and businesses are not too dissimilar. Plants require a steady flow of nutrients, sunlight and water for optimum growth. 

Topics: CRM Sales
6 min read

Mind the Gap: Sales and Marketing Alignment - RevM

By Carl Davies on 20-Oct-2017 10:16:00

A well-oiled marketing engine undoubtedly runs so much better with lots of input and collaboration, primarily from sales, after all, they are the ones knocking on the door, and talking directly to potential buyers - who else could be better placed to understand their business pain and needs?

Topics: Sales Inbound Marketing
5 min read

Fueling Your Data-driven Marketing Plan - RevM Pro Tips

By Carl Davies on 14-Oct-2017 18:58:00

Passion drives a small business, either to release a new product in the market or to provide more competitive services in the market. One thing is for sure; the business owner is the fuel behind the new business.

Topics: Inbound Marketing
6 min read

10 Reasons Why You Must Change How You Market Your Business

By Carl Davies on 06-Oct-2017 12:05:10

If you’re a B2B business that is looking for growth, and you want to drive forward a marketing driven growth plan, then an Inbound Marketing strategy could be the right approach for your business if you need to:

Topics: Inbound Marketing
21 min read

10 Minutes A Day: How to Monitor Social Media - RevM

By Carl Davies on 29-Sep-2017 15:09:00

Monitoring your business’ social media presence is incredibly important. You need to respond to people talking about your brand and understand how people view your company. Social media isn’t this magical fairy dust that makes business leads come rushing in for your company. 

Topics: Inbound Marketing
9 min read

6 Marketing Metrics Your Boss Actually Cares About - RevM

By Carl Davies on 22-Sep-2017 06:19:00

As marketers, we work tirelessly to move the needle  on what often seems like a laundry list of metrics.  We look at website visits, conversion rates, generated leads per channel, engagement on social media platforms, blog post shares, email click-through rates… 

Topics: Inbound Marketing
4 min read

A Beginner's Guide to CRM - RevM

By Carl Davies on 15-Sep-2017 18:02:00

“Customer relationship management” can sound intimidating to small- and mid-sized businesses. After all, if your company only has a handful of customers, why do you need a dedicated process or system to keep track of them? A few spreadsheets and rules of thumb will do just fine.

Topics: CRM Sales